Islamophobia: Israel’s last frontier to rescue its image
DAILY SABAH – “Today, Israel’s brand is toxic and less appealing to a rapidly changing and well-connected world (…) Israel’s image is at an all-time low, and Islamophobia in a delusional way is thought to be the magic bullet that can bring about a reversal.
The strategy has been in the works for quite some time, even before the emergence of the “war on terror” that has focused attention on Islam and Muslims. Beginning in the early 1980s, Israeli propaganda efforts shifted to target both nationalist and Islamic-oriented groups in the Middle East and abroad. As the Cold War came to an end and a new Muslim enemy was minted, terrorism replaced the communist menace as the threat to civilization itself as Israel retooled its PR and Hasbara machine accordingly.“
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